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SUMMARY:Hub: Digital B2B Marketing Users Group
DESCRIPTION:Email Marketing 101\n\n\n\nPresented by Jamie McFadden\n\nInteractive Arsonist\, MindFire Communications\n\n\n\nMultiple digital methods now exist to reach your customer as part of your overall marketing strategy\, but how do you know which ones should be part of the mix? Join the Hub at its next Digital B2B Marketing Users Group as Interactive Arsonist Jamie McFadden from MindFire Communications breaks down the use of strategic email marketing as one tool that can be part of your digital B2B toolbox. \n\n \n\nJamie will explore:\n\n\n What is email marketing?\n How should it\, and can it\, fit into my overall branding?\n How do I know if it's right for me? \n What are ways it can be used during the sales process?\n Rules for permission-based opt-ins\n How do I define my target audience?\n Importance of an effective subject line\n What is the ideal length/frequency for my message?\n What kind of platforms exist for its use?\n What is an open rate vs. click-through rate?\n Tips to stay out of the junk mail box\n Email marketing resources \n\nIn addition\, hear real-life case examples of how area sign manufacturer Riverbend Signworks is using e-mail marketing in their digital outreach efforts to clients.\n\n\n\nAbout the speaker: Jamie McFadden\, Interactive Arsonist \n\nJamie has more than 20 years' experience in the B2B\, consumer interactive and media worlds\, in the U.S. and international markets. She understands the technical behind-the-scenes environment that comes with developing websites and interactive projects that generate traffic to those sites. \n\n\n\nMost importantly\, she keeps the big picture in mind: how to leverage online communications\, including social media\, email marketing\, digital advertising and website development\, to support ongoing marketing efforts and help ignite brands. \n\n\n\nMindFire Communications is a full-service agency offering brand\, creative\, web and interactive development\, social media marketing\, public relations\, media services\, and research.\n\n\n\nHer list of clients includes John Deere\, Hitachi Construction\, Bergstrom\, APQS\, MidWestOne Bank\, Palmer College of Chiropractic\, RK Dixon\, Timberline Manufacturing\, TriCity Electric and Northwest Mechanical. \n\n\n\nAbout the Digital B2B Users Group\n\nKey regional leaders in manufacturing and the Department of Defense supply chain have identified the use of digital B2B marketing as an important technology impacting our region's competitiveness. To accelerate our region's learning and investment\, the Quad Cities Manufacturing and Innovation Hub has formed a Digital B2B Marketing Users Group for members to discuss and leverage their knowledge regarding this particular technology.\n\n \n\nWhy attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level\, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits. \n\n\n\nAgenda:\n\n Introductions and welcome\n\n Users group objectives:\n\no Learn and share\n\no Make new connections\n\no Create a regional collaborative culture\n\n Overview of Tech Teams and Digital B2B Marketing playbook (implementation guide) creation\n\n Guest speaker: Jamie McFadden\, MindFire Communications\n\n Getting connected: 90-sec. "Needs & Leads"\n\n Next meeting agenda/where next\n\n\n\nLeading organizations: \n\n \n\n\n \n \n \n This program is presented by the Quad Cities Chamber's Quad Cities Manufacturing Innovation Hub and the Defense Industry Adjustment Program. \n\n \n \n \n \n\n\n\n\nThis content was prepared as part of the Illinois Defense Industry Adjustment Program\, a partnership between the University of Illinois System\, the Quad Cities Chamber of Commerce\, and the Voorhees Center at the University of Illinois Chicago (UIC)\, with financial support from the U.S. Department of Defense\, Office of Economic Adjustment (OEA). It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information\, please visit www.IllinoisDIA.org.
X-ALT-DESC;FMTTYPE=text/html:\n
Email Marketing 101
\n
\nPresented by Jamie McFadden
\nInteractive Arsonist\, MindFire \;Communications
\n
\nMultiple digital methods now exist to reach your customer as part of your overall marketing strategy\, but how do you know which ones should be part of the mix? Join the Hub at its next Digital B2B Marketing Users Group as Interactive Arsonist Jamie McFadden from MindFire Communications breaks down the use of strategic email marketing as one tool that can be part of your digital B2B toolbox. \;
\n \;
\nJamie will explore:\n\n
\n - What is email marketing?
\n - How should it\, and can it\, fit into my overall branding?
\n - How do I know if it&rsquo\;s right for me?
\n - What are ways it can be used during the sales process?
\n - Rules for permission-based opt-ins
\n - How do I define my target audience?
\n - Importance of an effective subject line
\n - What is the ideal length/frequency for my message?
\n - What kind of platforms exist for its use?
\n - What is an open rate vs. click-through rate?
\n - Tips to stay out of the junk mail box
\n - Email marketing resources \;
\n
\n
In addition\, hear real-life case examples of how area sign manufacturer Riverbend Signworks \;is using e-mail marketing in their digital outreach efforts to clients.
\n
\nAbout the speaker: Jamie McFadden\, Interactive Arsonist
\nJamie has more than 20 years&rsquo\; experience in the B2B\, consumer interactive and media worlds\, in the U.S. and international markets. She understands the technical behind-the-scenes environment that comes with developing websites and interactive projects that generate traffic to those sites. \;
\n
\nMost importantly\, she keeps the big picture in mind: how to leverage online communications\, including social media\, email marketing\, digital advertising and website development\, to support ongoing marketing efforts and help ignite brands. \n
\n
MindFire Communications is a full-service agency offering brand\, creative\, web and interactive development\, social media marketing\, public relations\, media services\, and research.\n
\n
Her list of clients includes John Deere\, Hitachi Construction\, Bergstrom\, APQS\, MidWestOne Bank\, Palmer College of Chiropractic\, RK Dixon\, Timberline Manufacturing\, TriCity Electric and Northwest Mechanical. \;
\n
\nAbout the Digital B2B Users Group
\nKey regional leaders in manufacturing and the Department of Defense supply chain have identified the use of digital B2B marketing as an important technology impacting our region'\;s competitiveness. To accelerate our region&rsquo\;s learning and investment\, \;the Quad Cities Manufacturing and Innovation Hub has formed a Digital B2B Marketing Users Group for members to discuss and leverage their knowledge regarding this particular technology.
\n \;
\nWhy attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level\, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits. \;
\n
\nAgenda:
\n·\; \; \; \; \; \; \; \; \; Introductions and welcome
\n·\; \; \; \; \; \; \; \; \; Users group objectives:o \; \; Learn and share
\n\no \; \; Make new connections
\n\no \; \; Create a regional collaborative culture
\n\n·\; \; \; \; \; \; \; \; \; Overview of Tech Teams and Digital B2B Marketing playbook (implementation guide) creation
\n·\; \; \; \; \; \; \; \; \; Guest speaker: \;Jamie McFadden\, MindFire \;Communications
\n\n·\; \; \; \; \; \; \; \; \; Getting connected: 90-sec. "\;Needs &\; Leads"\;
\n·\; \; \; \; \; \; \; \; \; Next meeting agenda/where next
\n
\nLeading organizations: \; \; \;
\n \;
\n\n\n \n \n | \n This program is presented by the Quad Cities Chamber'\;s Quad Cities Manufacturing Innovation Hub and the Defense Industry Adjustment Program. \; \n\n \n | \n
\n \n
\n\n\n
This content was prepared as part of the Illinois Defense Industry Adjustment Program\, a partnership between the University of Illinois System\, the Quad Cities Chamber of Commerce\, and the Voorhees Center at the University of Illinois Chicago (UIC)\, with financial support from the U.S. Department of Defense\, Office of Economic Adjustment (OEA). \; It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information\, please visit www.IllinoisDIA.org. \; \; \; \; 