Why Social Media Matters to Your Business
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\nFeaturing Betsy Flaherty\, Manager of Public Relations and Enterprise Social Media
\nDeere &\; Company
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\nJoin the Hub at the next Digital B2B Users Group when Betsy Flaherty\, Manager of Public Relations and Enterprise Social Media for Deere &\; Company\, gives the group an overview of why social media matters from a business perspective\, and how it works in taking customers down the purchase funnel. \; She will also discuss what makes good social content and some general trends on the primary social channels such as Facebook\, Instagram\, Twitter\, among others.
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\nAbout the speaker
\nAs Manager of Public Relations and Enterprise Social Media for Deere &\; Company\, Betsy oversees the enterprise?s global social media program for John Deere. \;In 2011\, Betsy joined the Construction &\; Forestry Division of John Deere as the Forestry Advertising Manager\, where she served in that capacity until 2015. At that time\, Betsy transitioned to John Deere?s corporate headquarters in the role she currently holds.
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\nPrior to John Deere\, Betsy worked for HNI Corporation for 6 years in a variety of brand and marketing positions with increasing responsibility. Before joining HNI\, she was the Director of Marketing for 5 years at Anderson Erickson Dairy based in Des Moines\, IA. \;
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\nBetsy?s education includes a Bachelor of Journalism &\; Mass Communications degree from Drake University. Betsy is recently married. \; \;
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\nAbout the Digital B2B Marketing Users Group
\nKey regional leaders in manufacturing and the Department of Defense supply chain have identified the use of digital B2B marketing as an important technology impacting our region'\;s competitiveness. To accelerate our region?s learning and investment\, \;the Quad Cities Manufacturing and Innovation Hub has formed a Digital B2B Marketing Users Group for members to discuss and leverage their knowledge regarding this particular technology.
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\nWhy attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level\, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits. \;
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\nThis content was prepared as part of the Illinois Defense Industry Adjustment Program\, a partnership between the University of Illinois System\, the Quad Cities Chamber of Commerce\, and the Voorhees Center at the University of Illinois Chicago (UIC)\, with financial support from the U.S. Department of Defense\, Office of Economic Adjustment (OEA). \; It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information\, please visit www.IllinoisDIA.org. \; \; \; \;