How the Internet of Things improves OEM\, channel and customer collaboration
\nFeaturing Tom Trone\, Adjunct Professor\, Strategic Marketing\, Illinois State University
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\nJoin the Hub at the next Digital B2B Users Group when Tom Trone\, Adjunct Professor\, Strategic Marketing\, Illinois State University\, gives the group an overview on using Internet of Things (IoT) technologies and data platforms to improve collaboration\, enhance competitive advantage and improve profitability\, all while improving customer satisfaction across industry value chains. \;
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\nAbout the speaker
\nTom Trone is an Adjunct Professor of Strategic Marketing at Illinois State University. \; He also is an active global marketing consultant with a focus on new venture development and existing business transformation as well as an active angel investor supporting high-potential business start-ups. \;Mr. Trone is a retired global sales\, marketing and business development executive\, experienced entrepreneur and founder of multiple companies in several different industries. \;
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\nAbout the Digital B2B Marketing Users Group
\nKey regional leaders in manufacturing and the Department of Defense supply chain have identified the use of digital B2B marketing as an important technology impacting our region'\;s competitiveness. To accelerate our region'\;s learning and investment\, \;the Quad Cities Manufacturing and Innovation Hub has formed a Digital B2B Marketing Users Group for members to discuss and leverage their knowledge regarding this particular technology.
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\nWhy attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level\, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits. \;
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\nThis content was prepared as part of the Illinois Defense Industry Adjustment Program\, a partnership between the University of Illinois System\, the Quad Cities Chamber of Commerce\, and the Voorhees Center at the University of Illinois Chicago (UIC)\, with financial support from the U.S. Department of Defense\, Office of Economic Adjustment (OEA). \; It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information\, please visit www.IllinoisDIA.org. \; \; \; \;