About Us

By the time a business calls us, there is usually a website in place, a social account or two, and a logo someone paid for a few years back. The trouble is that each piece was built at a different time for a different reason, and none of them quite reflects how far the company has come since. What looks like a marketing problem is often just a collection of good decisions that never got connected to each other.

That is the work we do. McFarlane Marketing is a digital marketing and AI solutions company based in Davenport, working with clients across the Quad Cities and nationally to build a digital presence that reflects the caliber of the work they actually do.

Every project starts with research into your audience, competitors, industry, and goals. That step separates a website that simply looks good from one that tells the right person, in the right words, exactly why you are the one to call. Our clients are mid-sized businesses, nonprofits, associations, chambers, lifestyle brands, and professional service providers ready to be seen differently in their market.

The work spans end-to-end web development, from strategy and custom design through buildout, secure hosting, maintenance, and performance updates. It also includes AI consulting and implementation, custom AI app development, marketing strategy, branding, email marketing, social media management, content creation, graphic design, and digital marketing training. Clients come to us for one piece and often stay for the whole system.

Our newest innovation is Social Studio OS™, a proprietary AI-powered social media operating system bringing content creation, approvals, publishing, engagement planning, and analytics into a single workflow. Human judgment stays at the center. The AI handles everything around it.

Make an impact every day.