About Us

At Sentry—because we are a mutual insurance company—our business is built on a foundation of service to our policyholders. Although we’ve grown and changed a lot over the past 110 years, one thing hasn’t changed. We still work to serve our policyholders and to help their businesses thrive. Today, our focus lies in the following markets: commercial insurance, personal insurance, and hospitality business (golf course, event facility, and restaurant).

Your business. Your employees. Your peace of mind. At Sentry, we understand what matters most to you. Because we’ve been there ourselves. We got our start in 1904, when members of the Wisconsin Retail Hardware Association formed their own insurance company. Establishing the company gave members the strength of numbers, but it was the true strength of personalized care and Midwest roots that became hallmarks of the Sentry name.

Today, we’ve grown to become a member of one of the largest and most financially secure insurance groups in the country by never forgetting where we came from. Or why. Perhaps that’s why many of our about one million customers have been with us for decades.

And we can be there for you. Our Stevens Point headquarters is the flagship of an operation supported by claims offices strategically located throughout the United States. With more than $21 billion in assets, a $6.5 billion* policyholder surplus, and an A+ (Superior) rating from AM Best,** the industry’s leading rating authority, we continue providing peace of mind.

One conversation at a time.