Hub: Digital B2B Marketing Users Group

Date and Time

Tuesday May 2, 2017
5:15 PM - 6:45 PM CDT

Starts: 5:15 PM
Ends: 6:45 PM

Location

Moline Public Library
3210 41st St.
Moline, IL

3210 41st St. Moline IL 61201

Fees/Admission

FREE to attend.

Contact Information

Lynn Friesth
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Description

“Harnessing Your Electronic Sales Force: Digital Marketing 101”

Digital B2B marketing allows you to essentially deploy an electronic sales force – but how? Learn the various facets of this technology and how to harness it to your advantage! Representatives from Robert Half Technology discuss:

The framework of digital marketing
ROI/analytics: How do we measure success?
Further action items

Presented by: Robert Half Technology

Stacey Singleton, Regional Vice President
Matt Pelham, Professional Services
Jennetta Williams, Division Director

Key regional leaders in manufacturing and the Department of Defense supply chain have identified the use of digital B2B marketing as an important technology impacting our region's competitiveness. To accelerate our region’s learning and investment, the Quad Cities Manufacturing and Innovation Hub has formed a Digital B2B Marketing Users Group for members to discuss and leverage their knowledge regarding this particular technology.

Why attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits.

Agenda:
· Introductions and welcome
· Users group objectives:

o Learn and share

o Make new connections

o Create a regional collaborative culture

· Overview of Tech Teams and Digital B2B Marketing playbook (implementation guide) creation
· Guest speaker: Robert Half Technology

·         Getting connected: 90-sec. "Needs & Leads"
·         Next meeting agenda/where next

Leading organizations:

This program is presented by the Quad Cities Chamber's Quad Cities Manufacturing Innovation Hub and the Defense Industry Adjustment Program.

This content was prepared as part of the Illinois Defense Industry Adjustment Program, a partnership between the University of Illinois System, the Quad Cities Chamber of Commerce, and the Voorhees Center at the University of Illinois Chicago (UIC), with financial support from the U.S. Department of Defense, Office of Economic Adjustment (OEA). It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information, please visit www.IllinoisDIA.org.