About Aaron Welling:

Aaron Welling is a managing director at NewEdge, an innovation and strategy consulting firm that specializes in helping companies to see the bigger picture as they develop strategies focused on opportunities rather than ideas. In the past nine years he has worked with John Deere, Parker Hannifin, Harley-Davidson, DuPont, Armstrong World Industries, SABIC Innovative Plastics, PepsiCo, Kellogg's and the Quad Cities Manufacturing Hub to identify big opportunities based on customer needs, the changing conditions in the market, and the value that the organization can bring. This work has led to the creation of products and services that capture those opportunities, and aligned organizations for accelerated innovation.