Hub: Digital B2B Marketing Users Group
Date and Time
Tuesday May 2, 2017
5:15 PM - 6:45 PM CDT
Starts: 5:15 PM
Ends: 6:45 PM
Fees/Admission
FREE to attend.
Contact Information
Lynn Friesth
Send Email
Hub: Digital B2B Marketing Users Grou...
Description
“Harnessing Your Electronic Sales Force: Digital Marketing 101”
Digital B2B marketing allows you to essentially deploy an electronic sales force – but how? Learn the various facets of this technology and how to harness it to your advantage! Representatives from Robert Half Technology discuss:
Why attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits.
Agenda:
· Introductions and welcome
· Users group objectives:
- The framework of digital marketing
- ROI/analytics: How do we measure success?
- Further action items
Presented by: Robert Half Technology
- Stacey Singleton, Regional Vice President
- Matt Pelham, Professional Services
- Jennetta Williams, Division Director
Why attend? Hear from local experts regarding state-of-the-art technologies instrumental in digital B2B marketing and best practices for its use. No matter what your knowledge level, this night will offer an opportunity to build your understanding of this evolving skill set and its business benefits.
Agenda:
· Introductions and welcome
· Users group objectives:
o Learn and share
o Make new connections
o Create a regional collaborative culture
· Overview of Tech Teams and Digital B2B Marketing playbook (implementation guide) creation
· Guest speaker: Robert Half Technology
· Guest speaker: Robert Half Technology
· Getting connected: 90-sec. "Needs & Leads"
· Next meeting agenda/where next
Leading organizations:
· Next meeting agenda/where next
Leading organizations:
This program is presented by the Quad Cities Chamber's Quad Cities Manufacturing Innovation Hub and the Defense Industry Adjustment Program.
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This content was prepared as part of the Illinois Defense Industry Adjustment Program, a partnership between the University of Illinois System, the Quad Cities Chamber of Commerce, and the Voorhees Center at the University of Illinois Chicago (UIC), with financial support from the U.S. Department of Defense, Office of Economic Adjustment (OEA). It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information, please visit www.IllinoisDIA.org.