Email & Social Media Marketing Workshop

Stoney Creek Inn • 101 18th Street, Moline, IL

Presented by the Quad Cities Convention & Visitors Bureau and the Quad Cities Chamber.
Tuesday, February 28, 2012

8:00 - 8:30 AM - Registration & continental breakfast
8:30 - 10:00 AM - Effectively using email & social media for your organization
10:00 - 10:15 AM - Break
10:15 - 11:45 AM - Engagement marketing

Speaker: Steve Robinson, Senior Regional Development Director, Constant Contact

Effectively using email & social media for your organization

Are you interested in learning how email marketing can help your business grow? Email marketing is an effective, affordable and easy-to-use way to enhance your organization's image and communicate with your customers and prospects.

This session will also cover some of the strategies and best practices to get the most out of your social media activities, including time management and measuring the return of your activities. Use these low-cost tools to gain visibility, develop relationships and drive sales and response.

We will discuss the various social media outlets that are available, how they interact together, how to leverage their inherent strengths, and how to evaluate them for best use for your business or organization.

Engagement marketing

The seminar will answer two questions:

1. How do I generate more repeat business from existing customers?
2. How do I get my customers to refer my organization to others?

Building lasting relationships with your existing customers and members drives success. In this seminar, you'll discover the three components that lead to engagement marketing success.

• Providing an excellent customer experience
• Making connections that engage your audience and enable an ongoing dialog
• Using social media to continue the dialog and engage a broader audience

See models of how other small businesses, non-profit associations, and organizations combine email marketing and social media marketing in order to build connections, monitor feedback, share interesting content and drive toward business success.

Click https://secure.visitquadcities.com/page.php?page_id=115&event=52 to register.  If you have any questions, please contact Jessica Waytenick at [email protected].